Meet The 16 Year-Old CEO Who Launched A Wig Line For Black Girls After Getting Her Hair Products In Sally’s Beauty
Lexi Proctor has grossed over $90,000 with her Curlanistas brand and is making Black and Native American history in the beauty industry. Now she’s encouraging girls to #embraceyourtexture
A typical day for Lexi Proctor includes making sure her schoolwork is completed so she can get the grades she wants to get into her first choice HBCU Howard University, going over the words she’s learning as a part of her tribal heritage and ensuring that items are being shipped across the United States for those who can’t make it into one of the 80-plus Sally’s Beauty Stores which have carried her products.
In spite of it being a pandemic, it’s still proving profitable for the 16-year-old who used an investment from her parents to launch her Curlanistas hair care line for girls with kinky and coily textures.
Lexi made history the first hair care line created by a BIPOC female teen to hit the shelves in Sally Beauty Supply. Between her website www.curlanistas.com and Sally’s, she has grossed over $90,000 in sales and distributed 100,000 units of products.
“I didn’t realize I was making Black history, women’s history or anything and now that I realize that, I am even more motivated to inspire other girls to pursue their dreams,” said Lexi. “I’m happy that my products were received so well but I’m also so super excited to launch my very own line of textured ponytails which are coily, curly and kinky textures to match our hair texture. That’s part of why I created the #embraceyourtexture campaign to help girls realize that all hair is good hair and we are entitled to celebrate our beauty.”
Her products include the Curlanista Magic Curl Defining Custard, Magic Frizz Fighting Detangler, Magic Curl Cream and Detangler Brush Set. Now se has ponytail extensions in the 4c-4b Kinky Curly, 4c Afro, 3b-3c Curly Curl, and Kinky Blowout textures.
“Representation matters and my parents have reminded me of that with my heritage,” said Lexi. “As a Black girl and a Native girl and a natural haired girl, I hope that I can continue to inspire others to embrace all that is within them.”
Lexi learned the importance of embracing her texture and her heritage from her parents — her mom is African-American woman and her dad is Indigenous-American (Piscataway Conoy).
Lexi is also an author, having published her book ‘Curly Girls Love Your Curls’ she at age 11. Lexi’s goal is to have her products in Europe to serve BIPOC who may not have access to items for their hair, as well as to hit the shelves in the Caribbean and Africa.